Krystal Zell is the Chief Executive Officer of Tonal. Zell joined the company in July 2022 as President with responsibility for revenue, sales and marketing, product, and content. In this role, she was a key member of the executive team that focused on transforming the business for its long-term, sustainable future—overhauling the company’s structure and operations.

Zell brings to Tonal more than 20 years of professional experience across consulting and Fortune 500 companies including Bain & Company, Starwood Hotels and Resorts, Simon Property Group, and most recently The Home Depot where she served as the Chief Customer Officer. She has driven significant consumer and commercial innovation in several roles while delivering substantial revenue and growth and managing large organizations. She brings a depth of experience across digital, technology, customer experience, profit and loss management, and operations.

She holds an M.B.A. from Harvard Business School and received her undergraduate from Rice University. She is married with two children and loves how training with Tonal fits perfectly into her everyday life as a working mom.