Sadie Kurzban
Sadie Kurzban, 30-year old founder and CEO of 305 Fitness, began working on 305 as a side hustle her senior year of college at Brown University. 305's emphasis on inclusivity and body-positivity was a direct response to Kurzban's battle with disordered eating growing up in Miami. On social media, she utilizes her personal account to share more than dance moves. Dubbed “the next fitness cult leader” by the New York Observer, Kurzban is a bold, outspoken leader of the next generation. 305 Fitness currently has 7 locations in New York, Washington D.C., and Boston, with weekly pop-up experiences in Los Angeles, San Francisco and Chicago and pushing 1000 certified instructors teaching their method across the globe.
Paul Cocker
Paul is Co-founder of retail and consumer sector specialist investor True. Paul led True’s $100m investment into at home fitness platform, Zwift, and also sits on the board of True’s investee companies Ribble Cycles, The Cotswold Company, Frugi, Soulfresh and Hush.
José R. Villalón
Lou Lentine
Kristian Merritt
Karl Dietrich
The franchise business is one that Karl knows well, and his experience and expertise in this area is a key part of TRIB3’s international growth and success. After a decade working with health and leisure franchises, including Anytime Fitness and easyGym, Karl came on board in 2019 to help deliver TRIB3’s ambition to create a global movement in fitness.
His work at TRIB3 involves driving new business, helping existing franchise partners to successfully run their stores and delivering outstanding customer experience across the entire franchise journey - a hallmark of the TRIB3 brand. He is responsible for creating and refining processes and resources and driving significant growth in the UK and worldwide. All to realise his ambition for TRIB3 to become the go-to for boutique fitness franchising.
Kari Saitowitz
Prior to creating Fhitting Room, Kari, was a marketing executive at Pepsi. She focused on building equity for powerhouse brands and launching new product innovations.
In 2007, she left the world of boardrooms and bubbles and entered the world of diapers and sleepless nights. Exhausted and time-starved, Kari began Functional High-Intensity Interval Training as a means to work off her pregnancy weight in her scarce free time. As someone who hasn’t always loved exercise, Kari was blown away by the physical and emotional results of HIIT and the efficiency of her new, only 2x weekly, workout routine.
Around this time, specialized boutique fitness studios started popping up, and people were getting instantly hooked on the fun, social dynamic classes provided. Kari loved the idea of working out with friends but couldn’t find a studio that offered functional HIIT workouts with enough personal attention from certified trainers. Her friends were taking classes 2-3x weekly and seeing personal trainers 1-2x per week, a time consuming and expensive practice.
Kari took her love of planning unique consumer experiences and finding creative solutions to develop a new way for anyone to access the benefits of a personal training session in a motivational group setting. This “Gym Idea” became the subject line of an email Kari sent to a close friend in 2012 and led to the opening of the first Fhitting Room location in a small studio on Manhattan’s Upper East Side in March 2013. The lease for Fhitting Room’s flagship Flatiron location was signed six months later, followed by the Upper West side flagship in 2017.
Kari is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC, Fhitting Room On Demand and Fhitting Room LIVE!, the brand's virtual boutique class platform. She has an MBA from Harvard Business School, where she graduated with honors, and she graduated summa cum laude with a BS in Economics from the Wharton School of University of Pennsylvania.
Laura Diamond
Jonathan Fagg
Jonathan Fagg is the Director of Digital and Media for GoodLife Fitness, Canada’s largest fitness club and the 5th largest globally. With over 15 years experience pushing the boundaries of digital innovation, Jonathan leads GoodLife’s digital strategy and platforms to deliver exceptional experiences to their members and customers.
