Joshua Rockoff

Josh excels in decision-making, strategic planning, and implementing Consumer & Retail Commerce strategies across the omnichannel spectrum including Digital, Wholesale, Marketplaces, and Brick & Mortar. Josh is a 3x entrepreneur with successful exits with a web development agency, database marketing, and loyalty. He boasts an extensive leadership history advising private equity, venture capital, strategics, and public companies in traditional and digital marketing, brand positioning, transformation, and merchandising. Josh's stops include brands and retailers such as Diane Von Furstenberg, Urban Decay Cosmetics, Kmart, and Destination Maternity. His experience includes executive roles spanning manufacturing, beauty, cosmetics, SaaS, apparel, and luxury. Recently he served as interim CDO/CIO at the non-alcoholic retailer Boisson, managing digital commerce, customer service, merchandising, technology, omnichannel growth, retention, and performance marketing. Josh currently serves as a Senior Strategic Advisor at Red Krypton. He is an Adjunct Graduate Professor at the Fashion Institute of Technology and NYU’s School of Professional Studies. He graduated with honors from the University of Pennsylvania with a focus on Hellenistic Egyptology.